I'm lucky enough to live in one of Australia's most beautiful and popular suburban beachside areas, Manly. Since 1873 Manly has had the slogan "7 miles from Sydney and a 1000 miles from care". We have fantastic ocean and harbour beaches, great weather and around 6 million visitors a year. It's a great place for tourism and our oceanfront cafes and restaurants have a passing trade of millions of beach goers.
Imagine my surprise to see the contrasting positioning of two perfectly located casual dining outlets that are next door to each other, directly across from the surf beach...
Which one would you go to?
One business clearly understands who their customers are and how they like to relax when dining casually at the beach!
Whatever your business, think about your customers and build your business around them. They're not going to be around you if you don't!